NORTHERNER IN LONDON

SOPHIE HIRD IS A BRITISH DESIGNER AND 2019 GRADUATE OF LONDON COLLEGE OF FASHIONS BA FASHION DESIGN AND DEVELOPMENT COURSE. HAILING FROM THE NORTH EAST OF ENGLAND, HIRD MOVED TO LONDON IN 2014 TO ATTEND UNIVERSITY. IT WAS THERE THAT HIRD BECAME FASCINATED WITH SPORTSWEAR AND THE ENDLESS POSSIBILITIES AND INNOVATION THAT UP-CYCLING COULD BRING.

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FOLLOWING THE SUCCESS OF HER FIRST COLLECTION, HIRD HAS COLLABORATED WITH A LINEUP OF BRANDS, INCLUDING ADIDAS, NIKE, UMBRO, SELFRIDGES AND EUFA. HIRD'S WORK HAS BEEN FEATURED IN PUBLICATIONS SUCH AS BRITISH VOGUE, SOCCERBIBLE, HYPEBEAST, ELLE, VERSUS AND WORN BY PREMIER LEAGUE PLAYERS JULES KOUNDE AND  RODRIGO DE PAUL.